Britannica collects personal information during email and newsletter registration, store purchases, and other user registration processes. In addition, Britannica collects personal information from Britannica.com.au users in the form of usage data (for example, length of session, pages viewed, etc.) for use as provided in below.
Britannica uses personal information for: developing enhancements to Britannica.com.au; marketing and promotional purposes (for example, offering Britannica.com.au users the opportunity to take advantage of special promotions and acquire Britannica products); and evaluating Britannica.com.au usage by analysing usage data in the aggregate, but not with respect to any individual Britannica.com.au user. In addition, Britannica uses personal information to direct: email to Britannica.com.au. Users who provide their email address in connection with specific promotions (for example, receiving notice of winning a Britannica contest); email regarding Britannica.com.au updates either during the Britannica.com.au subscription process or afterwards; and postal mail to Britannica.com.au users containing new registration packets and periodic newsletters.
Britannica may provide demographic information in the aggregate regarding Britannica.com.au users to third parties in connection with Britannica advertising campaigns and marketing programs.
Britannica only collects personal information to the extent deemed reasonably necessary to serve its legitimate business purposes, and it uses state-of-the-art security technology to ensure the security, integrity and privacy of all personal information. In addition, Britannica uses security measures in connection with the collection and transmission of personal information during the Britannica.com.au registration process. Nonetheless, Britannica is not responsible for any breach of its security or for the actions of any third parties that may obtain any personal information.